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In his position at The Newspaper Works, Brianis responsible for producing insights driven content focusing on audience data and advertising effectiveness, and also will play a key role in the continued development of the cross platform audience survey, emma. He has replaced the Palladium Shoes Women Blue
Most recently, Brianwas employed by Network Ten as its strategic insights manager, where he revamped the company's approach to research, driving a move away from data heavy presentationstowards more client focused solutions.
After moving to Australia from California in the mid 1970s, Brianhas built a diverse resume Mens Pink Ralph Lauren Shoes of experience, Palladium Boots Girls
While at Ten Brianwas actively involved in practical and theoretical developments in the television industry. He was a member of the OzTAM Technical Committee, designed studies and presentedpapers on television viewing behaviours and advertising effectiveness at major conferences. During this time he was also involved in the newspaper industry as a member of the Audited Media Louis Vuitton Heels Red Bottoms
Prior to his 10 years at Network Ten, Brianwas at Mitchell Media Partners for three years as research director, his first job in Sydney after moving from Melbourne where he began his career in advertising and media.
Rock to lead insights team
Association of Australia's General Committee since 2003, and later withthe2006 sub committee responsible for revising the Audit Bureau rules andthe Bureau's Digital Sub Committee from 2007, a position he still maintains.
He worked as an account director at several prominent agencies through the rest of the 1980s, eventually enrolling in a Masters in Communications at Monash University in the early 1990s, which he completed while lecturing in advertising and marketing at RMIT University. After completing his master degree, Briancontinued lecturingat RMIT for six years, before heading to Sydney for his role at Mitchell Media Partners.
previous research and insights manager Simon Baty, who has returned to the UK.
starting out primarily in advertising and moving to more media focused roles in the past decade and a half.
In other in house news, advertising regulation director Lianne Richards has been re appointed to the Fair Trading Advisory Council (FTAC) after having served for the past three years. The FTAC is a consultative group established by the NSW Minister for Fair Trading that provides advice on fair trading and consumer protection issues.
After studying as a history and politics major at Monash University from 1977 to 1981, Brianstarted in publishing at Peter Isaacson Publications as marketing and promotions coordinator, before joining George Patterson Bates as an account executive threeyears later.
Brian Rock, a media research professional who has more than 30 years of experience in the advertising, marketing and media industries, has been appointed The Newspaper Works' research and insights manager.
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